News

5 June 2017

Poll reveals British shoppers have little idea where sugar comes from

• Only a third of adults are aware that sugar is grown in the UK
• A majority of shoppers say they're willing to pay extra for British-grown products

Six out of ten adults are unaware that sugar is grown in Britain according to research revealing that sugar beet is one of British farming's best-kept secrets.

When asked which countries sugar is grown in just 36% of British adults selected the UK, out of a list of options. The low level of awareness is in spite of the fact that a majority of sugar consumed in the UK is home-grown.

To read the full press release, click here.